(Least Important) 1	2	3	4	(Most Important) 5	Response Average
Information Design	4	7	22	43	51	4.02
Interaction Design	2	8	26	41	51	4.02
Strategic Planning 	5	8	22	61	30	3.82
Usability (Research & Testing) 	4	15	29	45	36	3.73
Behavioral Research	6	15	26	54	27	3.63
UX Management	8	15	32	42	31	3.57
Search Optimization	11	13	32	42	30	3.52
Business Design	12	18	26	40	29	3.45
Semantic Web	10	19	40	34	26	3.36
Web Standards	11	21	31	48	17	3.3
Internationalization & Localization	13	24	29	37	24	3.28
Philosophies of Web Design	15	14	38	44	16	3.25
Visualization	9	23	40	38	15	3.22
Quantitative Analysis	16	21	29	45	16	3.19
Social Software	12	25	35	35	19	3.19
Management (Individuals Teams)	15	18	42	31	20	3.18
Cultural Change & Impact	17	23	31	35	21	3.16
Consulting Practice	19	22	32	30	24	3.14
Instructional Design	10	33	44	33	8	2.97
Simulations / Modeling	18	31	32	36	9	2.9
Project Management	24	22	37	34	11	2.89
Marketing	19	33	34	29	12	2.86
Ubiquitous Computing	23	33	35	27	10	2.75
Backend Architecture (Tools Engines Servers)	28	31	29	26	13	2.72
Identity & Identities	20	38	34	30	6	2.72
Object-Oriented Design	25	32	38	20	13	2.72
Social Impact of Persistent Online Worlds	29	37	24	29	8	2.61
Immersive Environments 	29	33	37	22	5	2.53
Convergence (Education & Entertainment)	31	35	36	20	5	2.47
Open Source	36	39	30	17	5	2.34
Politics & Democracy 	39	40	30	10	8	2.28
Video Games	59	29	19	16	4	2.03
Media Scholarship & Journalism	44	49	24	8	2	2.02
Transformational Living 	49	38	24	11	2	2.02