Speaker Bio

Michelle Watson

Michelle Watson is a senior information architect at DNA, a division of Avenue A| Razorfish, based in the UK. She has worked as an Information Architect in London over the last 5 years. At Wheel she specialised in e-commerce and online retail, working for clients ranging from Marks and Spencer to H Samuel and Laura Ashley. At Victoria Real she was able to look at usability beyond web build and was able to apply her analytical skills to a number of other digital mediums such as mobile pilots, online games and video streaming. At DNA Michelle is a team leader and is becoming increasingly more involved in the technical side of information architecture.