Peter Morville
Abstract
As we venture beyond Web 2.0 and the undisciplined, unbalanced quest for sexy Ajaxian interaction at the expense of usability, findability, and accessibility, how do we reconcile the timeless principles of design and organization with new transmedia models of interaction, co-creation, tagging, user participation, and social experience?
In this advanced seminar, we will draw upon stories, examples, patterns, case studies, and discussions to explore the future present of information architecture.
Topics include:
- Integrating product development, information architecture, and interaction design to create good experiences and sustainable value (real Web 2.0 case studies that take the discussion beyond de.licio.us and Flickr platitudes).
- Extending our understanding of structural design beyond its semantic foundations to incorporate social elements such as identity, reputation, presence, groups, sharing, conversations, and relationships.
- Designing next‐generation search interfaces and applications that combine best practices in tagging and taxonomies with search analytics, guided navigation, thesauri, clustering algorithms, linguistic toolsets, and rich result interfaces.
- Evaluating the multi‐channel challenges and real‐world opportunities presented by ambient findability and the emerging Internet of objects.
- Seminar Details
- Learning objectives
Benefits:
- Explore the concepts, methods, patterns, and tools needed to practice modern information architecture successfully.
- Learn how to make your web site, intranet, or software application more useful, usable, accessible, desirable, credible, and findable.
- See best‐in‐class examples drawn from corporate, e‐commerce, education, and government web sites, search interfaces, and interactive applications.
- Discuss the unique challenges you’re facing today with your instructor and fellow attendees.
- How will the workshop be conducted
- This is a half‐day workshop with a combination of lecture, discussion, and small group break-out sessions.
- Core IA-related issues
- Structure, navigation, organization, labeling, search, metadata, etc.
Audiences
This workshop is intended for information architects, interaction designers, software developers, and writers, and for managers and members of web design, content management, or user experience teams seeking to learn more about the semantic and social design challenges of information architecture, search, and findability.
Where & when the session has been previously presented
In recent years, variations of this workshop have been very popular at ASIS&T Annuals and IA Summits, and at conferences in North America, South America, Australia, and Europe.
Speaker Details
Peter Morville is widely recognized as a founding father of information architecture. He co-authored (with Louis Rosenfeld) the best‐selling book, Information Architecture for the World Wide Web, and has consulted with such organizations as Harvard, IBM, the International Monetary Fund, Microsoft, the National Cancer Institute, and Yahoo!. Peter is president of Semantic Studios, author of Ambient Findability, and a founder and past president of the Information Architecture Institute. He has served as a faculty member at the University of Michigan, and his work has been featured in many publications including Business Week, The Economist, Fortune, MSNBC, NPR, The Wall Street Journal, and The Washington Post. He blogs at findability.org.