Saturday, 2:45pm, Grand Salon A
This portion of the workshop will consist of part lecture on the basics of Heuristic Evaluation and how it can be utilized for your
company’s pitch process. The bulk of this session will be a hands-on group activity that has participants actively engaging in Heuristic Evaluation to create key slides for a sales pitch. Participants will be provided with a document template that allows them to generate leave-behind materials for potential clients.
This “guerilla-style” approach for Heuristic Evaluation will help IAs engage work partners from other disciplines within the organization and learn to work with them to rapidly generate useful content for Sales and Account teams.
INSTRUCTOR
Russ Unger
Russ Unger is the Director of Experience Planning for Draftfcb, the largest advertising/marketing agency in the Midwest. He has been involved in the user experience design for large-scale publicfacing sites for such companies as Metromix, Oprah.com, United Airlines and Hewlett-Packard. He has also taught courses in Web and Interactive/Flash design and is an author and editor for Boxes and Arrows
. In addition, he serves on the board of directors for the Information Architecture Institute.
Russ is co-author of the book “A Project Guide to User Experience
Design” with Carolyn Chandler for Peachpit Press (Voices That Matter).
You can find Russ online in the following locations: