Friday, 4:00pm, Grand Salon A
The greatest Information Architect in the world may never get his or her work implemented because they lack the ability to influence decision makers.
All too often, soft skills – particularly skills aimed at influencing others – are overlooked in the training and growth of a professional IA.
IA Spy School lays out simple techniques and methods for working IAs to gather, share and exploit information to gain influence over decision makers. This presentation is aimed at IAs working in large corporate environments and agency-employed IAs who frequently meet with clients in all levels of executive management to secure funding and/or approval of web projects.
Key points covered:
- Intelligence gathering and why it is essential to success
- The power of sharing intelligence and building a repository with colleagues
- The Five Methods used to gain influence with any decision maker
- Ethical considerations to keep in mind when collecting and sharing intelligence
INSTRUCTOR
Joe Dyer
Joe Dyer is a Senior Information Architect with Travelocity, in Southlake TX and has 11 years of design, information architecture, usability, and web strategy experience.
Joe has completed work for such organizations as USAA, Air Force Space Command, Texas Workers’ Compensation Commission, Maxwell Silver of New York and has taught Principles of Interaction Design as an Adjunct Instructor for ITT Technical Institute.
Joe and his UX Architect wife have two small children who will soon know how to classify and categorize all their toys.